WAA Brand Booklet

Share in the Excellence of the UW

As the keeper of traditions, honored host of alumni awards and achievements, and creator of unique Badger experiences, WAA holds your ticket to a variety of events and services that’ll boost your Badger pride and affinity for the UW.

ALUMNI PARK A story park and website ( alumnipark.com ) to explore and learn about alumni who exemplify the Wisconsin Idea. GRANDPARENTS UNIVERSITY® A unique opportunity for the young and the young at heart to share in a love of learning and experience life as UW–Madison students. UW HOMECOMING Irresistible in-person and online festivities that allow alumni and friends to connect back to the UW, share beloved traditions, and cheer on the Badgers every fall.

UWALUMNI STORE The official online retailer for UW–Madison alumni, uwalumnistore.com provides a wide selection of UW gear, apparel, and Badgerwear. WAA AWARDS WAA honors and recognizes alumni and supporters who exemplify the Wisconsin Idea, enhancing the positive influence of the UW beyond its borders. FOUNDERS’ DAY A chance for alumni around the world to celebrate the founding of the UW at events beginning every February.

Visit uwalumni.com/show-your-pride to learn more.